DASSAULT SYSTEMES Sales France, Belgium and Luxembourg
The objective was to promote the new commercial website of DSF (Dassault Systèmes Ventes France). Replaced by a key words acquisition and banners campaign on dedicated professional sites, a "Viral Marketing" direction proved to be essential for the management team.
 
Also, the PLM (Product Lifecycle Management) and CADM (Computer-Aided Design and Manufacturing) markets are today extremely well covered by the media. Visitors of B2B trade shows in which Dassault Systèmes exhibit generate contacts which are most of the time already known and who already have the necessary information by surfing the Internet. Being present in this type of media was therefore key to diversify the company’s opportunity generation resources.
 
The virtual showroom created is the exact copy of the real Dassault Systèmes stand used in trade shows all year round.
 

Launched in September 2007, DASSAULT SYSTEMES' virtual showroom allows marketing and communication teams to promote their new products in an entertaining and motivating way.
 
An on-line game provides some Buzz Marketing, while using the Virtools product to develop it is a good means for the sales people to demonstrate the power of this tool which forms part of the PLM solutions of Dassault Systèmes, worldwide leader in this field.