Before creating SoBuzzy in 2007, William PERES spent 10 years at Dassault Systèmes, first as a CATIA V4/V5 Application Engineer, then as the worldwide Business Development Leader for the Industrial Machinery and Consumer Goods industries, and finally as the Marketing and Communications Director of France, Belgium and Luxembourg.
 
A graduate of ESTACA, the French engineering high-school specialized in aeronautics, William has extensive industrial and technical experience, which further reinforces his consulting expertise in marketing and communications.
 
In 2008, he became VP Sales & Marketing at AD-Invaders, a 3D gaming agency that uses 3DVIA Virtools for casual, promotional and serious gaming. He has just been appointed CEO of Serious Factory, the company resulting from the merger of SoBuzzy and AD-Invaders.